As a small business, there are many things you need to do on your own without an in-house team to support you. One of these things is marketing. Unless you’re a larger business or you have a budget to support it, you will have to do most of your marketing yourself.
While there are some key things that most people already know about, we wanted to cover some of the basics in case you’re missing some critical things that are super easy to do and can have big results.
List Your Business on Google
When you have a business, you need to ensure you are visible online. After all, that is where much of your traffic and business will come from. If your details are not online or up to date, your audience is going to find it very hard to reach you.
Make life easy for your customers and ensure that your details are all online and available. Google My Business gives you the freedom to respond to reviews, look at your analytics, post on business platforms, and update details. You can attract new customers with this easy-to-use tool.
PRO TIP: If you are not using it already, you need to use Google Analytics to explore your web traffic and ensure you are maximising your reach and advertising spend.
Make Sure Your Website Ticks All The Boxes
While your website might be stunning and amazing, you need to ensure it also ticks all the SEO boxes so that your audience can find you online. Your website is your billboard, your storefront and your business card all in one, so you need to make sure it’s doing the right things.
It needs to be mobile-friendly, user-optimised to attract and retain customers, and easy to navigate with plenty of calls to action throughout. But you don’t need to bankrupt yourself trying to get your site to do everything you want it to – WordPress and Squarespace are great options, as is Wix.
Tap Into Your Existing Contacts
If you have a network of contacts on LinkedIn, you need to reach out to them. Do this in line with advertising and privacy legislation, of course. But do contact people to let them know about your business venture.
Don’t be afraid to reach out to people you think might be interested in your business on Facebook or LinkedIn. Let them know about special deals, new offers and other details they might be interested in. There are ways to do this without being intrusive or invasive.
It’s best to pick contacts with whom you have a relationship of some kind, or who you know will be genuinely interested in what you have to offer. Craft a genuine outreach email that you can send to people and tap into your contact network that way.
Get Your Head Around SEO
Search Engine Optimisation (SEO) is a key part of your business and is something that is ever-evolving, so you need to get your head around it. It is critical to the success of your rankings online, and you can actually achieve good results without knowing too much.
Start with the basics: Use Google’s Keyword Planner to find out what your main keywords are, and then implement your SEO strategies within your business and throughout your content. The Yoast SEO plugin can help your WordPress site and provide recommendations that can help you.
Think About Video
Once upon a time, you needed a team of people to implement video on your social media. Now, all you need is a smartphone and you can go live, reaching your audience with ease.
We are firm believers in jumping on something sooner than later and believe in the power of video content to showcase your brand in a simple and effective way.
Contact Us Today For Advanced SEO And Digital Marketing
At KDM, we’re keen to work with businesses who are looking to increase their reach and grow their market share. We’re digital marketing experts who are committed to engaging with small business in Brisbane and across South East Queensland. We hope these simple tips have been helpful and can help you level up as well.