Digital Marketing for the Construction Industry

Grow your Construction Business with us!

When developers are looking for construction companies, you want to make sure your business is ranking at the top of their search results. That way, you can pitch for tenders and make sure you’re in the running to win those big contracts that can transform your business.

SEO for Construction

SEO stands for search engine optimisation. It refers to the strategies that a digital marketing agency (like Kymodo Digital Marketing) will use to ensure your website is positioned to rank well on Google or other search engines.

SEO strategies can include - 

  • making changes to your existing website (or even designing a whole new website)
  • making your site load faster
  • compressing images
  • updating metadata and title tags
  • fixing site errors that affect how Google ranks your website

We provide SEO services tailored to your construction business, so your website can rank higher than your competition. After all, you’ve gone through all this trouble to get a website for your business; you might as well make sure your clients can find you easily.

Social Media Marketing for Construction

You might think that a construction company has no business on social media – but that’s where you’re wrong. Social media marketing is a brilliant way to engage directly with your users. And if you know what you’re doing, you can secure a unique portion of the market share with it. You can also use social media purely as a branding tool where you show off your completed projects, provide info about your team members (for community engagement), and discuss upcoming projects.

Social media marketing strategies for construction companies include - 

  • a combination of paid and organic posts that speak to your customers directly
  • video and images posted on Instagram, LinkedIn, Facebook, Snapchat and any other relevant social media platform
  • content strategy and scheduling to ensure regular posting
  • community engagement
  • ongoing interaction with other businesses and users

Social media can be an effective and relatively inexpensive way to get great returns on investment for your construction business.

Google Ads for Construction

Google Ads can be a powerful tool for construction companies, allowing your business to appear at the top of their search results within a short period of time. At KDM, we will target your Google Ads with specific keywords to ensure maximum ROI and compel users to click and convert.

Google Ads for construction will see your business enjoy - 

  • a dedicated account manager committed to your business success
  • tailored Google Ads that appear for key searches in the construction industry
  • instant visibility on Google
  • customer market segmentation
  • effective ads designed to convert

We find that construction businesses love working with us for Google Ads because it gives them quick results and quality conversions.

Website Development for Construction

Your business website is your online calling card. It’s a place where you share information about your construction company, so it needs to be easy to navigate and simple to use. If you have plenty of website visitors but few conversions, then it could be because your website isn’t providing the experience or information they need.

Our website development services provide - 

  • a professional website with engaging content and images
  • conversion-led pages with strong calls-to-action
  • links and titles designed to encourage users to act
  • expertly written website copy tailored to your business

Our website development team are experts in web design, and you can count on us to produce a beautiful and high-converting website for your construction business.