and a digital consultant can help with that.
All online companies need a digital marketing strategy, and a digital consultant can help with that.
In this day and age, it is quite abnormal for any company not to have an online presence. Even if you don’t sell anything online, without an online presence no one will be able to find you. But how can you make the most of that online profile? That is where a Digital Consultant comes in.
A Digital Consultant is just like any business consultant, except they focus solely on all thing digital. From emails, search, social media, paid online advertising and everything else in between, the online world is a Digital Consultants playground. A Digital Consultant needs to be a master of all trades, or at least extremely competent, knowing the ins and outs of all aspects of digital marketing.
But the role of a Digital Consultant is not to perform all these tasks themselves because let’s be honest, no one person can do all of these tasks to the best of their ability. A Digital Consultant is like a project manager, they must know all aspects both to project itself and the team that is working on it, so they can best direct the task to the proper team member.
Digital Consultants are responsible for a wide variety of digital marketing disciplines, including:
SEO (Search Engine Optimisation)
SEO, or Search Engine Optimisation, is one of the main pillars of any digital marketing plan. So, it is imperative that a Digital Consultant is extremely versed in SEO. Most consultants either have a background in SEO or have worked with enough SEO Specialists to know how it works and best practices.
Some tasks that fall under Search Engine Optimisation are:
- Ensuring a website runs at an optimal speed to improve User Experience. This has become a major ranking factor when it comes to SEO.
- Relevant Content Creation. Content will always be king in the world of SEO. It is how search engines tend to find web pages and it is how users engage with a website. If a website has relevant content that not only answers the users query but also brings in ‘intent’ traffic, then they are doing very well from an SEO standpoint.
- Link Building. Links are still as important as ever in SEO. Links are seen as a vote of confidence in the eyes of Google, so the more quality natural links a website can acquire, the more they will improve in rankings.
- Google guideline compliance. This is something that is a must in SEO. If a website is not compliant by the Google guidelines, then there is very little chance they will rank well.
Paid Advertising through platforms such as Google Ads is the second most important pillar for a digital marketing strategy. Paid Advertising focuses on investing advertisement spend on the web and most commonly referred to as PPC or Pay Per Click.
But given there are many aspects of digital advertising, from Google Ads to Facebook Ads, a digital consultant must know where best to spend the budget to create a positive ROI. Will this company do better on a social media platform? Or Google Shopping ideal? These are the questions that must be answered by a Digital Consultant.
Some forms of Paid Advertising Platforms that a Digital Consultant should be across are:
- Google Adwords
- Google Display Network
- Google Shopping
- Facebook Ads
Social Media Marketing
Social Media has taken over most people’s lives, with the average person spending up to 2 hours a day on some form of social media. This has created an enormous opportunity for online advertisers, with more than $107 billon in advertisement spend being spent on social platforms in 2019.
A Digital Consultant must be aware of such an opportunity and therefore must know what social platform works for what website and what type of post would generate the greatest ROI.
They must also understand there is a fine line between creating brand awareness and becoming a nuisance. Pushing advertisements a little too far can create a massive backlash that could turn an entire campaign on its head.
A Digital Consultant should be across all social media platforms, such as:
While most Digital Consultants would not be an experienced web developer, they do need to know the basics of web design and coding language. They also need to ensure they know where best to direct efforts when to comes to the look and layout of a website. Again, User Experience comes into play.
Digital Consultants will need to look at website and be easily able to answer the following questions:
- Is the website mobile responsive? Having a mobile responsive website is imperative in this day and age and if a website is not mobile responsive, this will be the first thing that needs to be rectified.
- Does the website have a clear purpose? Websites that don’t have a clear purpose can acquire a decent amount of traffic, but the traffic won’t convert which is essentially wasted traffic.
- Is the website nice and clean? Some websites have a million call to actions and pop-up windows on their site that they just look spammy. Sites like this do not do well and tend to be wasted space on the internet.
Get Results that Matter
Instead of making big promises and boasting endlessly, we prefer to let our work speak for us.
Here are some of the results we’ve achieved for clients.
For Box Factory, we implemented a long-term content and SEO strategy built around improving pages that convert and writing long-tail blog topics – all structured to reinforce home page keyword targeting. We doubled the conversion rate by overhauling the website design and cleared issues that were ingrained in the previous build by migrating to a new CMS.