to boost sales, increase site traffic, or get more enquiries.
Launch an effective email campaign or revamp your existing one to boost sales, increase site traffic, or get more enquiries.
What is Email Marketing?
Email Direct Marketing, or EDM for short, is a form of marketing where a company can target potential users through their email addresses. The first ever email campaign was sent in 1978 and astounding resulted in over $13 million in revenue. Now given we live in the digital age, those numbers are far from achievable, but EDMs are still an effective channel to target.
This type of digital marketing has been around for as long as the internet has and will be around for as long as people use emails as a form of contact. It may not have the clout of some new marketing channels that have popped up in the last decade, but still has validity in this modern world.
But What Does Email Marketing Entail?
In a nutshell, Email Marketing is the process of targeting customers or clients through email or some form of email platform.
Contrary to what many people believe, Email Marketing is not spam. Nor is it a personal email between two friends. EDMs are somewhere in between. Email Marketing is about connecting with potential customers (and bring more creative than just a big SALE in the subject topic) or building on an already existing relationship from a previous customer.
While you can send out individual emails one by one (and take half a week doing that alone), there are many platforms out there to streamline this process, such as MailChimp.
Benefits of Email Marketing
There is a wide variety of benefits when it comes to Email Marketing, none more so than the fact that over 3.8 billion people use some form of email worldwide. This makes it that much easier to get in front of a larger audience (if that is what you are trying to achieve).
The Return on Investment (ROI) isn’t too shabby either. On average, for every dollar spent on a well-run Email Marketing campaign, $38 is generated. Now again this is the average, but given it has the potential to have a 3,800% increase on your investment definitely makes this a marketing channel to pay closer attention to.
Another reason to think about investing in Email Marketing is the fact that when it comes to B2B businesses is the fact that nearly two-thirds of customers converted when it comes to direct email messaging. So, if you are B2B company and you don’t have an Email Marketing strategy, then you are clearly missing out on some incredible opportunities.
And finally, when Email Marketing is compared to the new, cool marketing channels like Social Media Marketing and Google Ads, remember this, a recent study shows that email messaging is 40x more for customer acquisition than Facebook and Instagram.
Steps to Creating an Email Marketing Strategy
If and when you decide to add an Email Marketing Strategy as a part of your digital marketing strategy, there are a few steps you need to take to ensure you are utilising this new channel to its fullest potential:
A Team that Gets the Job Done
Get Results that Matter
Instead of making big promises and boasting endlessly, we prefer to let our work speak for us.
Here are some of the results we’ve achieved for our clients.
EZ Machinery has been one of our long-term clients, and we continue to help them strengthen their online visibility, improve their rankings, and make their mark in their niche industry.
Most recently, we helped them improve their user experience and site conversions. After analysing their site, it was clear there was a problem with the behaviour flow (i.e the user experience), URL structure, and internal linking structure.