LinkedIn Advertising

LinkedIn Advertising is a great digital marketing channel to help
B2B companies get their digital ads in front of the right people.
Book a Free LinkedIn Advertising Strategy Session
LinkedIn Illustration | Kymodo Digital Marketing

LinkedIn Advertising

LinkedIn Advertising is a great digital marketing channel to help B2B companies get their digital ads in front of the right people.


Want to find the right audience with LinkedIn?

LinkedIn Advertising is a great online marketing channel, if you are a B2B company. While it is technically a social media platform, LinkedIn is definitely not like Facebook and therefore LinkedIn Advertising is not for every company. Most B2B companies advertise on LinkedIn to promote brand awareness and drive lead generation. It is the largest business-targeted social platform on the internet, with some of the biggest companies in the world interacting with it on a daily basis.

Sponsored Content

This works exactly like Facebooks sponsored posts. It has the same look and feel of organic content, but it can be ‘boosted’ by adding a bit of budget behind it and getting it in front of more targeted eyes, meaning the target audience you have pre-determined when you created the ad.

LinkedIn Text Ads

This is as close as you can get on LinkedIn to Google Ads and Bing Ads. The LinkedIn text ads format works off a pay-per-click model and tend to feature on the sidebar of the platform. Unlike Google and Bing Ads, they cannot feature at the top of the page and therefore be the first thing a user sees

LinkedIn Sponsored InMail

LinkedIn’s Sponsored InMail is one of those strategies that can work if you don’t mind annoying a few people in the process. All LinkedIn profiles have a message service attached, and this strategy basically sends an automated message to their inbox with a generic outline of the service provided or product on offer. 

The Right LinkedIn Campaign for Your Business

LinkedIn Targeting

Again, like Facebook and Instagram, LinkedIn offers specific targeted for paid advertising. But unlike Facebook and Instagram, LinkedIn is full of members who aren’t just looking for the next best meme to send to their friends. The community is full of like-minded individuals who are either looking for information to further progress their career, connect with professionals in a similar field or seeking a product/services to improve their business.

That’s why when you set up a targeted ads/post on LinkedIn, the chance of getting that ad/post in front of the right eyes is much higher than that of other social media platforms.

LinkedIn offers a range of pre-determined targeted fields which can created a specific audience group based on things like age, gender, professional background and so much more.


LinkedIn Advertising Costs

If you have used bidding platform such as Google or Facebook Ads in the past, then you are well aware that the advertising costs for such a platform is based solely on your budget and can, for the majority of the time, be a little or large as you like. But LinkedIn does have some set rules in place when it comes to bidding on advertisement placements:

  • Budget for each campaign much be a minimum of $10
  • $2 bid for CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) on Text Ads
  • Sponsored Content has an optional feature of $10 total budget per campaign

What Is LinkedIn?

LinkedIn is a social networking platform, much like Facebook or Instagram. But unlike Facebook or Instagram, LinkedIn is for professionals, designed to help businesses and professionals make connections and share resumes and job postings.

Majority of large companies have a profile on LinkedIn, making it easier for them to reach out to potential future employees or contractors. For B2B companies, it is also a great platform to reach out to potential clients/customers and has been shown to be a great online marketing channel, with the average ROI for most companies being between $3.52 to $15.66 for every dollar spent (based off data from bizible). Now this is all subjective, but still, getting a minimum of 3x your investment isn’t half bad.

LinkedIn has over 675 million monthly users, all looking to make a professional connection. There are also 30 million companies active on LinkedIn, making LinkedIn a perfect channel for B2B marketing.