assisting with SEO, Google Ads, Content Marketing and more.
Keyword research is one of the fundamental elements of any digital marketing campaign, assisting with SEO, Google Ads, Content Marketing and more.
What is keyword research?
Keyword research is the process of finding relevant keywords or search terms that your target audiences use to find information or make a purchase. These are the keywords your website should aim to rank for, and they will be the foundation of your SEO campaign. We’ll use these search terms to target your customers through optimised content and other marketing strategies.
Steps of Keyword Research
Why keyword research is important?
Keyword research is where any good SEO campaign starts. At KDM, we use market research, Google software, and a variety of online tools to determine the most relevant and effective keywords for your business. Some of the key things to consider when it comes to keyword research are:
If your keywords aren’t relevant to either your business or your target audience, it’s unlikely that you will ever rank for them. Your website’s content should be keyword optimised in a way that makes it easy for search engines to crawl and interpret your website. This allows them to put your website in front of the most relevant audiences.
It’s important to consider not only what people are searching for, but also why. People will often use different keywords depending on what stage of the decision-making process they’re in. For the best results, consider whether your audience is looking for information, comparing products or services, or if they’re ready to purchase. Then tailor your keyword list and content strategy to meet these needs.
Short vs Long-Tail Keywords
It might seem like a good idea to target a long list of short-tail keywords with lots of monthly searches, but this isn’t always the best strategy. Depending on your business, these terms may be too broad or competitive. Including a mix of short- and long-tail keywords means you can target a range of users and better match their needs.
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Get Results that Matter
Instead of making big promises and boasting endlessly, we prefer to let our work speak for us.
Here are some of the results we’ve achieved for clients with our SEO.