Link building is one of the most effective strategies to boost your SEO,
but not all backlinks are good.
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Backlink Clean Up

Link building is one of the most effective strategies to boost your SEO, but not all backlinks are good.

What are Backlinks?

Backlinking is when one website links to another. In the eyes of Google, a backlink is like a vote of confidence. But like in real life, a vote of confidence from some shady character may actually hurt your reputation.

Low quality or spammy backlinks can actually damage your SEO and your website’s authority with search engines like Google. That’s where a proper link cleanup comes in handy. 

Link Building Processes

Link Building

Link building is one of the most effective off-page SEO strategies. It involves acquiring high-quality links from other websites to your site. These backlinks show search engines that your content is relevant, trustworthy, and worth sharing. However, not all backlinks are good. Backlinks from dodgy sites can do more harm than good, so quality is more important than quantity.

Link Audit

A link audit can identify any low quality, irrelevant, or broken internal and external links your site might have. These kinds of links can make your website appear spammy and can negatively impact your ability to rank. Regular link audits are a good way to protect your site from potential penalties or Google algorithm updates.

Link Clean Up

Once your link audit has identified potentially harmful links, the next step is to remove them. There are many ways to do this, whether it’s contacting website owners directly or disavowing spammy links. This process can be tricky and tedious, but we’re here to help make the process as easy and stress-free as possible.

What are the benefits of a link cleanup?

Having a healthy and natural link profile is important for maintaining trust and authority with search engines like Google. Some of the benefits of link cleanup include: 

Protect Against Penalties

In some cases, spammy backlinks can cause your site to be given a Google penalty. This can drastically affect your organic rankings and your website’s reputation. Link removal or cleanup can help you to recover from a penalty or avoid getting one in the first place.


Improve Rankings

Maintaining a natural link profile is a great way to gain trust with Google and improve your organic rankings. Regular link audits and cleanup should be an ongoing part of your SEO strategy.

Find out why so many Australian companies work with KDM

What does a link cleanup involve?

Link cleanup is the process of removing harmful or irrelevant backlinks from your website and backlink profile. There are several ways you can remove spammy backlinks once you find them, and the right techniques will depend on the type of links you’re removing and the circumstances.  

Contact Owner

If you have identified broken, spammy, or irrelevant backlinks, one option is to contact the website owners directly and ask them to remove the link. Ideally, they will be able to do this for you without too much hassle. 

Add no-follow

Another option is to add nofollows to these links. nofollow tag essentially tells search engines to ignore the link, meaning they won’t affect your link profile or overall SEO performance. While this has been a sure safe way to block a poor quality link in the past, these days Google takes this tag as a recommendation, as opposed to a directive.

Disavow Link

If you can’t remove spammy backlinks, you may be able to disavow them. This tells search engines like Google that the links are out of your control and can’t be removed. Google will ignore these links and won’t associate them with your website anymore.


Local SEO, is one of the most effective ways to grow your business in your location or target area. By optimising your site fully for local search, you can get more enquiries, bookings, or sales from people who are more likely to become a customer.

Serviced Based

Digital marketing can help your business move forward, but it needs to be tailored to your needs and goals. Whether you want to develop your brand awareness, get more phone calls, or boost your online sales, we’ll craft and execute the right strategy to help you do it.


These days, it’s not enough to just be online – you also need a tailored and focused SEO plan to make sure you’re getting the most out of your online business. SEO can improve your organic rankings, increase your conversion rate, and ultimately grow your revenue.

Get Results that Matter

Instead of making big promises and boasting endlessly, we prefer to let our work speak for us.
Here are some of the results we’ve achieved for clients with our SEO.


CJ Homes

CJ Homes has built a reputation across QLD as a quality builder offering exceptional personalised service and value for money. We worked with them to develop a strong marketing strategy around their target audience and goals.